
AI Agents Are Calling Your Front Desk
Personal AI agents have started phoning businesses to book appointments for people, and since October 1 Google charges Local Services Ads advertisers for some calls nobody answered. John Arndt and Kate work out whether that caller is a customer, what a missed call now costs, which calls a bot should take and which need a person, and how a phone line can go quiet without anyone noticing. Then they land on the one test call to make this week.
Sponsor: This episode is sponsored by Mentioned On (mentioned-on.com). Mentioned On tracks what ChatGPT, Claude, Gemini, Perplexity, Grok and Copilot, plus Google's AI Overviews and AI Mode, say when people ask for the best business near them, and whether yours is in the answer. It's built for local service businesses, from plumbers and HVAC companies to dentists and law firms, and for hospitality businesses like hotels, inns and restaurants. The instant scan of the six chat assistants is free with no signup, the Agent Ready Checker is free and reads your public pages to see whether personal AI agents like Meta Muse, OpenAI Dots and Siri could call, email or book you, and paid monitoring starts at $99/month for one business.
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Chapters
Show notes
After the Demo, episode 2: AI Agents Are Calling Your Front Desk
Personal AI agents have started phoning businesses to book appointments for people, and since October 1 Google charges Local Services Ads advertisers for some calls nobody answered. John Arndt and Kate work out whether that caller is a customer, what a missed call now costs, which calls a bot should take and which need a person, and how a phone line can go quiet without anyone noticing. Then they land on the one test call to make this week.
Sponsor: This episode is sponsored by Mentioned On (mentioned-on.com). Mentioned On tracks what ChatGPT, Claude, Gemini, Perplexity, Grok and Copilot, plus Google's AI Overviews and AI Mode, say when people ask for the best business near them, and whether yours is in the answer. It's built for local service businesses, from plumbers and HVAC companies to dentists and law firms, and for hospitality businesses like hotels, inns and restaurants. The instant scan of the six chat assistants is free with no signup, the Agent Ready Checker is free and reads your public pages to see whether personal AI agents like Meta Muse, OpenAI Dots and Siri could call, email or book you, and paid monitoring starts at $99/month for one business.
Chapters
- 0:00 Who's the client?
- 0:53 Intro
- 2:03 Hi, I'm calling on behalf of
- 6:22 The missed call now has a price
- 10:45 Should a bot pick up?
- 15:07 When the line goes quiet
- 19:23 The fifteen-minute standard
- 23:42 The one test call
Links
- Mentioned On, free Agent Ready Checker: https://mentioned-on.com/tools/agent-ready-checker
- Mentioned On, free AI visibility scan: https://mentioned-on.com/
- TechCrunch on Instinct's $1B raise at a $10B valuation (Sept 28, 2026): https://techcrunch.com/2026/09/28/viral-ai-agent-instinct-raises-1b-series-c-at-a-10b-valuation/
- Reuters on Instinct's raise, via The Star (Sept 28, 2026): https://www.thestar.com.my/tech/tech-news/2026/09/28/ai-agent-firm-instinct-raises-1-billion-in-latest-funding-round
- Apple Newsroom, Siri AI beta and Call Context (Sept 14, 2026): https://www.apple.com/newsroom/2026/09/major-updates-for-apples-software-platforms-are-now-available/
- PPC Land, Google charges Local Services advertisers for missed calls over 20 seconds (Aug 25, 2026): https://ppc.land/google-charges-local-services-advertisers-for-missed-calls-over-20-seconds/
- PPC Land, missed-call charges start October 1 (Sept 25, 2026): https://ppc.land/google-lsa-advertisers-face-missed-call-charges-from-october-1/
- Search Engine Roundtable, the notice and the 15-day follow-up rule (Aug 2026): https://seroundtable.com/google-lsa-missed-subsequent-calls-41940.html
- PPC Land on Invoca's AI agents and its home-services call benchmark (Oct 6, 2026): https://ppc.land/invoca-packages-ai-agents-as-google-bills-missed-lsa-calls-over-20-seconds/
- PHCP Pros, ServiceTitan's Pantheon 2026 announcements, including Max and its consumer booking platform (Oct 6, 2026): https://www.phcppros.com/articles/24246-servicetitan-announces-new-and-expanded-capabilities-at-pantheon-2026
- Dallas Innovates, UpSmith raises $10M (Oct 6, 2026): https://dallasinnovates.com/dallas-startup-upsmith-raises-10m-series-a-to-put-ai-to-work-for-home-services-providers/
- Tech Funding News, Vocca raises $20M (Oct 6, 2026): https://techfundingnews.com/vocca-raises-20m-series-a-led-by-norrsken-vc-to-answer-medical-practices-phones-with-ai
- Pulse 2.0 on Vocca's raise (Oct 8, 2026): https://pulse2.com/vocca-raises-20-million-series-a-led-by-norrsken-vc/
- Alchemer AI Customer Experience Report (Sept 29, 2026): https://www.alchemer.com/resources/blog/ai-customer-experience-report-human-support/
- Alchemer release via Business Wire (Sept 29, 2026): https://www.financialcontent.com/article/bizwire-2026-9-29-43-of-consumers-would-pay-more-for-a-product-that-guarantees-access-to-human-support-according-to-alchemer-ai-customer-experience-report
- CX Dive, with Jeannie Walters of Experience Investigators (Oct 2, 2026): https://www.customerexperiencedive.com/news/customers-say-ai-made-their-service-experience-worse/831944/
- California's Right to Human Customer Service Act (AB 1609, by Assemblymember Rick Chavez Zbur), Office of the Governor (Sept 28, 2026): https://www.gov.ca.gov/2026/09/28/governor-newsom-signs-commonsense-legislation-to-make-your-life-easier/
- Law Commentary, the legal write-up on who the act covers (Sept 29, 2026): https://www.lawcommentary.com/articles/california-ai-customer-service-chatbots-real-person-law
- Assemblymember Zbur's office on the act: https://zbur.asmdc.org/press-releases/20260120-assemblymember-rick-chavez-zbur-introduces-right-human-customer-service-act
- Posts mentioned: a16z (@a16z) https://x.com/a16z/status/2108663228029112702 and its write-up https://www.a16z.news/p/this-week-in-charts-are-prediction · Leading Report (@LeadingReport) https://x.com/LeadingReport/status/2108974441447195119 · Sandra Djajic (@TakoTreba) https://x.com/TakoTreba/status/2108860409159512154
- About John Arndt: https://soxoa.com/john-arndt