Build or Buy Your Buying Signals
Alex Vacca says his prospecting bot found 21 buying signals on 11 companies for under ten cents. John Arndt and Kate examine how it filters results, the cost of running checks over time, and who verifies the findings. They discuss when a sales team might build its own system and when buying one could make sense.
Sponsor: This episode is sponsored by Intakra (intakra.com). Intakra checks most public sources daily for the companies a B2B sales team sells to, and emails a few heads-ups a week with the dated proof and links. It's built for a salesperson or small team with roughly 100 to 2,500 target companies. Every plan has every feature, plans start at $199 a month for 300 accounts, and the 14-day trial covers 150 accounts; a card is required at signup, with no charge until day 14.
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Chapters
Show notes
After the Demo, episode 7: Build or Buy Your Buying Signals
Alex Vacca says his prospecting bot found 21 buying signals on 11 companies for under ten cents, and AI model prices just fell again. John Arndt and Kate take the bot apart: the plain filter that did the real work, why cheap per check can still mean a surprise bill per month, and who has to check what it finds. Then they argue about when a sales team should build its own instead of paying for one, and Kate wins.
Sponsor: This episode is sponsored by Intakra (intakra.com). Intakra checks most public sources daily for the companies a B2B sales team sells to, and emails a few heads-ups a week with the dated proof and links. It's built for a salesperson or small team with roughly 100 to 2,500 target companies. Every plan has every feature, plans start at $199 a month for 300 accounts, and the 14-day trial covers 150 accounts; a card is required at signup, with no charge until day 14.
Chapters
- 0:00 A dime's worth of signals
- 0:46 Intro
- 1:54 The ten-cent bot
- 6:09 The filter did the work
- 10:37 Cheap per check, not per month
- 15:10 Who checks it?
- 19:34 Build or buy
- 24:03 Three deals, three events
Links
- Alex Vacca's post about his prospecting bot (Oct 12, 2026): https://x.com/itsalexvacca/status/2109567871634563366
- Anthropic, Claude Haiku 5.5 (Oct 7, 2026): https://www.anthropic.com/claude-haiku-5-5
- The Next Web, OpenAI GPT-6 Sol and Luna API prices (Sep 22, 2026): https://thenextweb.com/news/openai-gpt-6-sol-luna-api-price-cut
- HubSpot Fall 2026 Spotlight (Sep 16, 2026): https://www.hubspot.com/company-news/fall-26-spotlight
- Pax8 Q3 2026 SMB AI Pulse Report release (Oct 12, 2026): https://www.financialcontent.com/article/gnwcq-2026-10-12-pax8-research-finds-small-businesses-are-building-ai-faster-than-they-can-govern-it
- Microsoft Partner Center, Copilot Business usage-based billing default (Oct 1, 2026): https://learn.microsoft.com/en-us/partner-center/announcements/2026-october
- Clay's Series D (Sep 9, 2026): https://finance.yahoo.com/technology/ai/articles/clay-raises-115m-ai-growth-154600423.html
- Posts mentioned: Alex Vacca https://x.com/itsalexvacca/status/2109567871634563366 · Ethan Mollick https://x.com/emollick/status/2109497942717632662 · Phoronix on Linus Torvalds and Claude Code https://x.com/phoronix/status/2109438646134960556 · Liam Ottley https://x.com/liamottley_/status/2109283360140820827
- Intakra (sponsor): https://intakra.com
- About John Arndt: https://soxoa.com/john-arndt