John Arndt, founder of Soxoa

John Arndt. The person holding the pencil.

I founded Soxoa and I run the engagements myself. I map the workflow with the people who do it, build the first working version in front of them, mark what should stay manual, and leave a system your team can operate. If you should not build it, I will say so and show you why.

NameJohn Arndt
RoleFounder, Soxoa
BasedSacramento, CASoxoa LLC, California
BackgroundArtificial intelligence · Cybersecurity · Fraud and risk · Privacy · Payments · Enterprise softwareMore than a decade of work across these fields.
Previously employed atPayPal · Cloudflare · Inscribe

How I work.

These are the positions every engagement is built on. They are the reason some conversations end with a proposal and some end with me telling you to keep the process you have.

  1. I build on your real work

    A demo on clean sample data proves nothing. Before anything is installed I want approved examples of the work your people actually do, including the messy ones, and I want to see how the option handles them in front of you.

  2. Some of it should stay manual

    Rare cases, judgment calls, and anything where a mistake costs more than the time saved. Marking those is part of the drawing, not a failure to sell. A workflow with three automated steps and one deliberate human step is a finished design.

  3. A named person signs off

    Where output reaches a customer, a record, or a decision, someone accountable reviews it, and that person is named before the build starts. A review path added after launch is a formality; one designed first changes how the system is built.

  4. Your team runs it without me

    Operating notes, access, and an internal owner are deliverables, not favors. If the system only works while I am in the room, it is not finished, and I would rather find that out during the engagement than after it.

  5. I will tell you when not to build

    If the evaluation does not clear the bar you set, the recommendation is to keep the current process, narrow the problem, or stop. That answer is worth what you paid for it, and you can hold me to the criteria we wrote down.

Inspect the work.

I do not have client logos to show you. What I do have is software I built and operate, in public, where you can read the method, use the thing, and judge whether the person who made it would be useful in your building.

Software Soxoa operates, not a client case study.

Software Soxoa builds and operates
ProductWhat it doesOrigin
MentionedOnTracks how AI assistants describe and recommend local businesses.Built and operated by Soxoa
IntakraTurns public buying signals into a reviewed why-now brief for sales teams.Built and operated by Soxoa
DokyumiExtracts structured data from business documents, with review before it lands.Built and operated by Soxoa

What I teach and speak on.

These are the sessions I offer, for a leadership team, a department, or a conference audience. Every one of them is built around work in the room rather than slides about the state of the industry.

Topics offered
TopicWhat the session covers
Building an automation live with a non-technical teamWhat a working build actually takes when nobody in the room writes code, and what that team can maintain after the session ends.
What to leave manualHow to decide which steps keep a person in them, how to write that decision down, and how to keep it from quietly eroding.
Evaluating AI tools on your own workSetting an acceptance bar before the demo, assembling approved examples, and running a comparison a vendor cannot talk you out of.
The first 90 days of an AI leadWhat a newly appointed AI owner should inventory, decide, and publish before committing budget or signing a platform.
AI in fraud, risk, and other consequential workflowsWhere automation helps in work that gets judged after the fact, where it should not go, and what has to be explainable.
Designing the human review pathWho reviews what, on what evidence, inside what deadline, and how to stop a review path from becoming a rubber stamp.

Tell me what is slowing you down.

Thirty minutes, with me, not a salesperson. Describe the workflow and I will tell you what I would mark up, what I would leave alone, and whether Soxoa is the right fit.